Key Responsibilities:
- Influencer Strategy & Selection:
- Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.
- Partnership Development & Negotiation:
- Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.
- Campaign Execution & Management:
- Oversee and ensure smooth execution of influencer campaignsfrom onboarding to content delivery and post-campaign analysis.
- Relationship Management:
- Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.
- Performance Monitoring & Analytics:
- Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.
- Cross-functional Collaboration:
- Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.
- Industry & Trend Analysis:
- Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.
- Reporting & Presentations:
- Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.
Qualifications & Requirements:
- 5+ years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency environment.
- Proven ability to lead influencer campaigns from ideation to execution.
- Strong negotiation skills and experience in influencer contract management.
- Excellent communication and relationship-building abilities.
- Data-driven mindset with a strong grasp of influencer marketing metrics and tools.
- Passionate about content, social platforms, and digital culture.
