Influencer Marketing - Team Lead

About the Job

Team Lead – Influencer Business

Location: Gurgaon

We're hiring a Team Lead to head our influencer division — driving talent partnerships, optimizing influencer sourcing, and leading campaign execution end-to-end. The role is perfect for someone who understands the creator ecosystem, has strong negotiation skills, and can build scalable systems for discovering and managing influencer talent.

Key Responsibilities

Influencer Scouting & Onboarding: Identify and onboard the right creators for brand campaigns across categories and regions.

Talent Relations: Build and manage strong relationships with influencer agencies, managers, and independent creators to secure the best talent at competitive costs.

Negotiation & Deal Management: Lead negotiations, finalize deliverables, and ensure smooth onboarding and compliance for each campaign.

Campaign Oversight: Manage influencer selection, content approvals, and performance tracking to deliver top-tier client outcomes.

System & Process Building: Establish tech-led scouting and evaluation processes to continuously discover new, high-performing creators.

Qualifications – Must-Haves

● MBA from a recognized institution

● 2+ years of experience in marketing, digital, consulting, brand management, or media/agency roles

● Strong client-facing and stakeholder management experience (clients, vendors, internal teams)

● Proven leadership in managing teams and owning P&L

● Deep understanding of influencer marketing, affiliate models, and creator platforms

● Strong analytical mindset – comfortable with data tools, reporting, and driving decisions through metrics

● Exceptional communication, negotiation, and execution skills

● Experience in high-growth or startup-like environments with agility and ownership

Preferred

● Hands-on experience with influencer/affiliate campaign execution

● Exposure to negotiation scenarios – contracts, vendors, pricing

● Track record of quantifiable impact – campaign results, revenue growth, engagement metrics

● Passion for creator economy and digital commerce trends