Influencer Marketing Strategy Lead

Major Responsibilities & Deliverables:

• Develop and execute influencer marketing strategies and creative campaigns

• Minimum 8 years of experience in influencer marketing and preferably with digital marketing agencies

• Lead the team and support their growth

• Identify and build relationships with prominent influencers and thought leaders

• Attend relevant events for networking and business purposes

• Develop content ideas and assist in content creation

• Research relevant industry experts, competitors, target audience, and users

• Brainstorm new, creative approaches to influencer campaigns

• Keep abreast of emerging trends, technologies,s and influencers

• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Requirements

• Bachelor's degree in Marketing and knowledge about influencer marketing

• Understanding of outreach campaign strategies

• Knowledge of the social media marketing industry

• Impeccable verbal and written communication skills

• Excellent people management skills

• Well organized with great time management skills

• Outstanding project management skills

• Excellent interpersonal and relationship-building skills