About the role
We're looking for an Influencer Marketing Specialist to own and scale influencer-led growth for Zocket and Bacon. You'll be responsible for identifying the right creators, managing outreach, executing campaigns within fixed monthly budgets, and turning influencer collaborations into measurable growth.
This is a high-ownership role for someone who understands how creators actually work, can negotiate smartly, and knows how to turn relationships into consistent outcomes (not one-off posts.)
What You'll Do
- Influencer Outreach & Partnerships: Identify, research, and reach out to relevant influencers across platforms (X, LinkedIn, Instagram, YouTube, etc.)
- Budget Ownership: Manage and execute influencer campaigns within a fixed monthly budget per brand (Zocket and Bacon)
- Campaign Execution: Plan, coordinate, and execute influencer collaborations - from first DM to final post
- Relationship Management: Build long-term relationships with creators to enable repeat collaborations and better ROI
- Brand Alignment: Ensure influencer content aligns with each brand's positioning, tone, and goals
- Performance Tracking: Track campaign performance (reach, engagement, traffic, signups) and share clear learnings
- Experimentation: Test different influencer types, formats, and platforms to identify what scales
- Cross-Team Collaboration: Work closely with content, social, and growth teams to align messaging and timing
What We're Looking For
- 13 years of experience in influencer marketing, partnerships, or brand marketing
- Hands-on experience with influencer outreach and negotiations
- Strong understanding of social platforms and creator ecosystems
- Comfortable working with fixed budgets and making ROI-driven decisions
- Strong communication and relationship-building skills
- Highly organized; you can manage multiple creators and campaigns simultaneously
- Experience working with AI SaaS, startups, or creator-led brands is a plus
