Duties and responsibilities
- Overseeing the development and implementation of all influencer campaigns from ideation to execution
- Set up and track Key Performance Indicators (KPIs) to measure the campaign's success
- Serve as a liaison between our brand ambassadors/influencers and the marketing team
- Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
- Cultivate professional partnerships with existing contacts
- Work with the marketing and design team to post influencer content on social media platforms
- Research market data and trends to establish best practices related to influencer campaigns
- Generate and present reports on campaign performance
- Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns
- Work closely with the content team for creative influencer scripts
Desired Candidate Profile
- 1-2 years experience in the field
- Excellent communication and relationship-building skills
- Should have attention to details
- Should have good work ethics and calm attitude
- Ability to work with multiple stakeholders/ external agencies including creative
- Digital media understanding, planning and evaluation
- Strong creative sensibilities
- High ownership and passion
- Creative Mindset
