About the Role
We are looking for a creative and result-oriented Influencer Marketing Executive to join our digital marketing team. The ideal candidate should have a strong understanding of influencer marketing, social media platforms, creator partnerships, and campaign execution.
Key Responsibilities
- Plan and execute influencer marketing campaigns across Instagram, YouTube, and other relevant platforms.
- Identify and research relevant influencers/creators based on brand requirements, audience, category, and campaign objectives.
- Build and maintain strong relationships with influencers, agencies, and talent managers.
- Coordinate with influencers throughout the campaign lifecycle, from brief sharing to content delivery and publishing.
- Negotiate commercials, deliverables, timelines, and campaign terms with influencers.
- Prepare influencer shortlists and campaign proposals based on client requirements.
- Track campaign performance and prepare reports covering reach, engagement, views, clicks, and other relevant KPIs.
- Ensure influencer content is aligned with brand guidelines and campaign objectives.
- Coordinate with internal creative, account management, and performance marketing teams.
- Monitor social media and influencer trends to identify new creators and opportunities.
- Manage multiple campaigns simultaneously while ensuring timely delivery.
Required Skills
- Strong understanding of influencer marketing and social media platforms.
- Good knowledge of Instagram, YouTube, and emerging creator platforms.
- Strong communication, negotiation, and relationship-management skills.
- Good understanding of influencer metrics such as reach, engagement rate, views, impressions, and conversions.
- Strong research and analytical skills.
- Ability to manage multiple campaigns and meet deadlines.
- Good presentation and client-management skills.
- Knowledge of influencer marketing tools/platforms will be an added advantage.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 1–3 years of experience in influencer marketing, digital marketing, social media, or an agency environment.
- Experience working with brands, creators, influencer agencies, or talent management companies will be preferred.
