Roles & Responsibilities – Executive, Influencer Marketing
- Identify, onboard, and manage influencers across platforms such as Instagram, YouTube, and emerging creator platforms, aligned with brand objectives
- Build and maintain strong relationships with nano, micro, and macro influencers to drive awareness, engagement, and conversions
- Plan and execute influencer campaigns for product launches, seasonal pushes, and ongoing brand initiatives
- Coordinate with influencers on content briefs, timelines, deliverables, and approvals to ensure brand and compliance alignment
- Track influencer performance using key metrics such as reach, engagement, CTR, conversions, and ROI
- Work closely with brand, content, performance marketing, and design teams to ensure integrated campaign execution
- Negotiate commercials, manage contracts, payouts, and invoices in coordination with finance and legal teams
- Stay updated on creator trends, platform updates, and competitor influencer strategies
- Manage influencer databases, campaign trackers, and reporting dashboards
- Ensure all influencer content adheres to brand guidelines, disclosure norms, and platform policies
