What Would You Do As Influencer Marketing Manager
Zevo is India's first parenting app that helps parents build real-world skills in their children through milestones, habits, and guided daily activities. We are looking for a strategic and creative Influencer Marketing Manager to drive our growth through influencer partnerships, digital campaigns, and community-building. This role will be at the heart of shaping Zevo's voice across platforms and scaling our reach with parents across India.
Key Responsibilities
- Influencer Strategy: Define and execute the influencer marketing roadmap across Instagram, YouTube, parenting communities, and other digital channels, with a clear focus on app downloads, engagement, and subscriber growth.
- Campaign Ideation: Conceptualize and launch high-impact influencer and parent-led campaigns that resonate with families, create cultural relevance, and drive measurable results.
- Content Leadership: Oversee influencer collaborations, reels, UGC, and branded content—ensuring alignment with Zevo's mission and brand voice.
- Trend Spotting: Research parenting content trends, competitor playbooks, and influencer best practices to keep Zevo ahead of the curve.
- Community Partnerships: Collaborate with parenting coaches, psychologists, early learning experts, and mom/dad influencers to create authentic and trusted brand visibility.
- Negotiation & Relationship Management: Lead negotiations with influencers, agencies, and talent managers to secure cost-effective, high-impact collaborations while fostering long-term relationships.
- Event Marketing: Plan and execute virtual parenting webinars, offline meetups, and influencer-led community events to deepen brand engagement.
- Cross-Functional Collaboration: Work closely with performance marketing, content, design, and product teams to integrate influencer marketing with larger brand campaigns.
- Analytics & Optimization: Go beyond vanity metrics—track CAC impact, retention uplift, and engagement quality, and optimize campaigns for sustainable growth.
Requirements
Requirements & Qualifications
- Experience: Minimum 3+ years in influencer marketing/brand partnerships, preferably in D2C, parenting, edtech, or wellness apps/brands.
- Domain Edge: Strong understanding of digital consumer behavior, especially in parenting and lifestyle audiences.
- Execution Ownership: Ability to independently drive campaigns end-to-end with minimal direction.
- Networking Skills: Strong relationship-building, negotiation, and influencer management capabilities.
- Analytical Skills: Data-driven with proven experience in ROI measurement, reporting, and optimization.
- Communication: Excellent written, spoken, and presentation skills.
- Negotiation Skills: Proven ability to negotiate contracts, rates, and deliverables with influencers and agencies while ensuring brand value.
- Bonus: Prior experience in building influencer-led communities, managing social pages, or working with parenting experts.
Why Zevo
- Be part of a fast-growing parenting startup shaping the future of learning for kids aged 0–12.
- High ownership role with direct visibility into growth metrics.
- Opportunity to work on influencer-first growth models in a category with strong emotional resonance.
