Job Description
Influencer Marketing Manager
Location: Mumbai (Preferred)
Department: Growth & Marketing
Reports To: Growth Marketing Manager / Founder
About the EleFant
The EleFant is India's leading toy subscription platform, helping parents give their children the right toys at the right age through a simple subscription model. Our mission is to reduce screen time, improve childhood development, and make premium play affordable and accessible.
We're looking for someone who understands creators, social media, and storytelling—and can build long-term relationships with influencers who genuinely connect with parents.
Role Overview
As a Senior Executive – Influencer Marketing, you will own the complete influencer lifecycle—from identifying creators and negotiating collaborations to campaign execution, performance tracking, and relationship management.
The ideal candidate understands that influencer marketing is not just about follower count, but about driving trust, engagement, app installs, and subscriptions.
Key Responsibilities
Influencer Discovery & Outreach
- Identify and onboard parenting, mommy, kids, family, education and lifestyle influencers.
- Build relationships with micro, macro and celebrity creators.
- Maintain an active influencer database across Instagram, YouTube and other platforms.
- Reach out and negotiate collaborations.
Campaign Execution
- Plan influencer campaigns aligned with marketing objectives.
- Coordinate product deliveries and campaign timelines.
- Ensure creators publish content as per agreed deliverables.
- Review content before publishing to maintain brand quality.
Relationship Management
- Build long-term relationships with top-performing creators.
- Create ambassador programmes for repeat collaborations.
- Maintain regular communication with influencer partners.
Performance & Analytics
- Track campaign performance including:
- Reach
- Engagement
- Views
- Saves
- Clicks
- App installs
- Coupon code usage
- Subscription conversions
- ROI
- Prepare weekly and monthly campaign reports.
Content Coordination
- Work with creators to develop authentic storytelling around:
- Child development
- Screen-time alternatives
- Toy recommendations
- Parenting hacks
- Birthday ideas
- Educational play
Vendor & Budget Management
- Negotiate commercial terms.
- Manage barter collaborations.
- Process influencer invoices.
- Ensure campaigns stay within budget.
Market Research
- Track influencer trends.
- Monitor competitor campaigns.
- Identify emerging creators before they become expensive.
Key Deliverables
- 50+ influencer outreaches every week.
- 15–20 collaborations every month.
- Build an active creator community for the EleFant.
- Improve influencer-driven subscription sales.
- Maintain influencer campaign ROI.
- Build a strong referral network of parenting creators.
Skills Required
- Excellent communication and negotiation skills.
- Strong understanding of Instagram and YouTube ecosystems.
- Experience with influencer discovery tools.
- Good understanding of social media analytics.
- Strong project management skills.
- Ability to manage multiple campaigns simultaneously.
- Comfortable working with Google Sheets and presentation tools.
Preferred Experience
- 2–4 years in Influencer Marketing, Creator Partnerships or Social Media.
- Experience in D2C, parenting, kids, consumer brands or startups preferred.
- Existing influencer network is a strong advantage.
What Success Looks Like
Within 90 days:
- Build a pipeline of 300+ relevant creators.
- Launch at least 30 influencer collaborations.
- Develop a repeat creator programme.
- Generate measurable app installs and subscriptions through influencer campaigns.
Within 6 months:
- Establish the EleFant as one of the most recognised parenting brands on social media.
- Build a scalable influencer engine that consistently drives customer acquisition at an efficient cost.
Ideal Candidate
We're looking for someone who loves social media, understands how creators think, and enjoys building relationships. You should be comfortable reaching out to new people every day, negotiating partnerships, and ensuring every campaign delivers measurable business impact.
If you're excited about building one of India's fastest-growing parenting brands and believe creators can shape consumer behaviour, we'd love to hear from you.
