Role: Influencer Marketing Manager
Reporting to: CMO
About Us: Scrubsy is India's #1 foam-based household cleaner - trusted by thousands of families for kitchen, bathroom, footwear, and all-purpose cleaning. We're a fast growing D2C brand under BoldChem Sciences Pvt. Ltd., scaling rapidly across Amazon, our own website, and quick commerce platforms. We are a funded organization. We move fast, we care deeply about quality, and we're building the team that is passionate!
Brief: As
Influencer Marketing Manager, you will own and scale Scrubsy's entire creator/influencer ecosystem - from nano influencers doing honest home cleaning demos to macro lifestyle creators bringing the brand into aspirational spaces. You will directly report to the CMO, and own influencer marketing strategy, creator/influencer relationships, campaign execution and performance measurement. You will build the influencer programme, define what types of creators and content formats works best for Scrubsy.
Key Responsibilities
- Define Scrubsy's influencer marketing strategy across platforms
- Design and launch the Brand Ambassador Program - recruit, onboard, and manage a network of loyal customers and micro-influencers
- Build a tiered creator programme - from nano influencers to macro influencers
- Identify right creators/influencers for Scrubsy
- End-to-end management of all influencer campaigns; from strategy to execution
- Build strong and long-term relationship with creators/influencers
- Collaborate with different stakeholders
- Maintain influencer database
- Maintain influencer performance report
- Track competitor influencer activity and be updated on current trends
What We Are Looking For
Mandatory Requirement
- 2 to 5 years of experience in influencer marketing
- Strong understanding of influencer ecosystems, creator-led content, social media trends
- Experience managing influencer campaigns end-to-end
- Strong negotiation, communication, and relationship management skills
- Understanding of campaign metrics and influencer performance analysis
Additional Requirement
- Prior experience in D2C, consumer brands, e-commerce or startup
- Existing creator/influencer network is an added advantage
Who You Are
- Creative - you constantly think of fresh campaign ideas and collaboration concepts
- Insightful - you understand audience behaviour and creator-brand fit deeply
- Ownership Driven - you take accountability for campaign execution and outcomes
- Relationship Driven - you naturally build strong and long-term creator/influencer partnerships
- Proactive - you actively discover emerging creators and campaign opportunities early
