Influencer Marketing Manager

Key Responsibilities:

• Combines expertise in creator marketing and social content strategy with a track record of operational excellence and data-driven decision-making.
• Develop creator-led marketing strategies that support broader business and marketing objectives.
• Translate business goals and existing strategy into actionable creator and content strategies.
• Define strategic recommendations for how creators can be leveraged to drive outcomes such as product adoption, revenue growth, education, awareness, engagement, and brand perception.
• Establish clear strategic frameworks, audience approaches, creator segmentation models, and content recommendations for campaigns.
• Contribute to the planning and execution of brand campaigns from concept through launch, collaborating closely with Creative, PR, and Marketing teams.
• Convert brand and business objectives into clear campaign briefs that align with the overall brand story.
• Partner with internal teams and external agencies to ensure campaign workstreams progress smoothly and on schedule.
• Support and oversee collaborations with influencers and publishers through agency partners.
• Leverage social listening and analytics tools to guide content decisions and share insights with the wider team.
• Assist in monitoring brand and social outcomes against campaign objectives.

Requirements:

• Holds a Diploma or Bachelor's degree in Marketing, Communications, or a closely related discipline.
• 7–8 years of experience in marketing, creator marketing, influencer marketing, social strategy, content strategy, or related fields.
• Demonstrated experience translating broader marketing strategies into creator-specific approaches and execution plans.
• Demonstrated experience managing agencies, external partners, and cross-functional stakeholders.
• Candidates must be comfortable with hands-on work but also able to conduct at a strategic level
• Demonstrates strong writing ability with an eye for tone, style, and creative nuance.
• Shows interest in leveraging data to guide content and campaign strategies; experience with analytics or listening tools is advantageous.
• Should have good communication skills and be fluent in Bahasa Indonesia to liaise with stakeholders from Indonesia Market.

Interested candidates may apply through the application system or send it to [Confidential Information]. Shortlisted candidates will be notified.

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