We are looking for an experienced and strategic Influencer Marketing Manager to lead and scale influencer marketing initiatives across multiple brands and campaigns. The ideal candidate will be responsible for developing influencer strategies, managing teams, overseeing campaign execution, and driving measurable business outcomes through creator partnerships.
You will work closely with brand, strategy, content, and performance marketing teams to build impactful influencer programs that enhance brand awareness, engagement, and revenue growth.
Key Responsibilities
- Strategy & Planning
- Develop and execute influencer marketing strategies aligned with client and business objectives.
- Identify opportunities for creator-led campaigns, brand collaborations, and long-term partnerships.
- Establish scalable influencer marketing processes, frameworks, and best practices.
- Contribute to campaign planning, budgeting, and strategic decision-making.
- Team Management
- Lead, mentor, and manage a team of influencer marketing executives and interns.
- Allocate resources and oversee campaign workflows to ensure timely execution.
- Review campaign deliverables and maintain quality standards across projects.
- Set team KPIs, monitor performance, and support professional development initiatives.
- Campaign Leadership
- Oversee the end-to-end execution of influencer marketing campaigns across multiple brands.
- Ensure campaigns are delivered within timelines, budgets, and performance expectations.
- Review influencer selection, campaign briefs, content plans, and deliverables before launch.
- Coordinate with internal stakeholders to ensure smooth campaign execution and reporting.
- Influencer & Agency Relationships
- Build and maintain strong relationships with influencers, talent managers, and influencer marketing agencies.
- Negotiate commercial terms, contracts, deliverables, and long-term partnership agreements.
- Identify high-performing creators and emerging talent across social media platforms.
- Maintain a strong network within the creator ecosystem to support campaign objectives.
- Performance & Business Growth
- Analyze campaign performance metrics and optimize strategies based on insights and data.
- Prepare and present campaign reports, recommendations, and performance reviews to stakeholders and clients.
- Drive ROI-focused influencer marketing initiatives that contribute to business growth and client success.
- Identify opportunities for upselling, cross-selling, and expanding influencer partnerships.
- Market Intelligence
- Stay updated on industry trends, platform updates, creator economy developments, and competitor activities.
- Explore emerging content formats, creator segments, and platform opportunities.
- Recommend innovative influencer marketing approaches to improve campaign effectiveness and engagement.
About Company: We are a performance marketing, branding, and business development agency built by marketers, strategists, and business experts, driven by technology and data to deliver measurable growth, business development, and strategic consulting. Epigroww is a global marketing firm and a trusted partner for leading e-commerce brands and businesses, specializing in marketing consulting, e-commerce strategy, performance marketing, go-to-market strategy, product launches, content marketing, shoots and video production, and influencer marketing to help businesses scale and build a strong online presence.
