Influencer Marketing Manager

Influencer Marketing Manager

Location: Jaipur (On site)

Experience - 1+ years

Core Responsibilities

1. Creator Relationship Management

- Build, nurture, and manage strong relationships with creators, influencers, and talent across platforms.

- Understand individual creator needs, motivations, strengths, content style, and audience profiles.

- Act as the primary point of contact for creators throughout the collaboration lifecycle.

- Proactively engage with creators for potential future collaborations.

2. Communication and Coordination

- Facilitate smooth communication between creators and internal stakeholders including strategy, creative, operations, and client leadership.

- Translate internal briefs into creator-friendly instructions and expectations.

- Host alignment calls, briefing sessions, and check-ins with creators.

- Maintain clear and consistent written communication with all parties.

3. Negotiation and Commercial Alignment

- Lead contract negotiations with creators and their representatives.

- Negotiate pricing, deliverables, timelines, exclusivity, usage rights, and performance incentives.

- Ensure commercial terms align with internal budget and brand expectations.

- Document and finalize agreements in collaboration with legal or contracts teams where required.

4. Planning and Execution

- Coordinate timelines, content deliverables, and execution calendars.

- Work cross-functionally to ensure internal stakeholders are aligned on campaign timelines, approvals, and go-live dates.

- Track creator outputs against agreed deliverables and milestones.

- Ensure adherence to content guidelines, platform requirements, and brand standards.

5. Project Management

- Manage multiple creator relationships and campaigns simultaneously with strong organization and prioritization.

- Maintain detailed trackers for creator deliverables, timelines, payments, revisions, and assets.

- Proactively flag risks, bottlenecks, and opportunities to stakeholders.

6. Social Networking and Industry Mapping

- Continuously scout, identify, and build pipelines of new and relevant creators aligned to the brand and campaign goals.

- Stay updated on creator trends, platform best practices, content formats, and emerging talent.

- Attend industry events, creator meet-ups, community spaces, and networking forums to build quality connections.

7. Performance Tracking and Reporting

- Monitor performance of creator content based on agreed KPIs (views, engagement, traffic, conversions, sentiment, etc.).

- Generate post-campaign reports synthesizing insights, learnings, and optimization opportunities.

- Provide recommendations on future creator engagement strategies based on data and qualitative feedback.

8. Internal Advocacy and Feedback

- Serve as the voice of the creator internallyrepresent creator needs, constraints, and feedback.

- Support internal teams in refining briefs, improving execution processes, and reducing friction.

- Be proactive in elevating creator nuances to strategy and creative leads.

Key Deliverables

- Creator pipeline lists with profiles, engagement metrics, audience demographics, and fit rationale.

- Contracts and negotiated terms sheets.

- Detailed execution calendars and delivery trackers.

- Performance dashboards and post-campaign analysis.

- Relationship health logs and long-term partnership plans.

Skills and Competencies

- Exceptional verbal and written communication abilities.

- Strong negotiation skills with both creators and internal stakeholders.

- Superior organizational skills and comfort managing multiple simultaneous priorities.

- Deep social fluency and understanding of creator behavior, trends, and content platforms.

- High emotional intelligence, people orientation, and relationship building acumen.

- Proactive problem solving and ability to work independently.

- Comfortable operating in a fast-paced, constantly evolving environment.