Role Overview
We are looking for an experienced Social Media & Influencer Marketing Manager to drive brand awareness, manage influencer partnerships, and execute high-impact social media campaigns. The candidate should have strong experience in campaign strategy, influencer collaborations, and performance tracking.
Key Responsibilities
- Manage and grow brand presence across Instagram, LinkedIn, YouTube and Facebook
- Plan and execute end-to-end influencer marketing campaigns
- Identify, onboard, and manage influencers and creators
- Handle influencer outreach, negotiations, and contracts
- Create and manage monthly content calendars
- Track campaign performance and optimize campaigns
- Collaborate with internal teams for content creation
- Monitor competitor strategies and social media trends
- Manage brand partnerships and collaborations
- Analyze campaign performance and present insights
Required Skills
- Social Media Marketing
- Influencer Marketing
- Creator Partnerships
- Brand Collaborations
- Campaign Management
- Content Strategy
- Social Media Analytics
- Influencer Campaign Management
- Paid Social Campaigns
Preferred Experience
- Experience working with influencers across different categories
- Experience managing budgets for influencer campaigns
- Agency or startup experience preferred
- Strong communication and negotiation skills
Tools (Good to Have)
- Meta Business Suite
- Hootsuite
- Canva
- Google Analytics
- Influencer Marketing Tools
Key KPIs
- Engagement Rate
- Influencer ROI
- Lead Generation
- Brand Awareness
- Follower Growth
Ideal Profile
- 4–6 years experience in Social Media & Influencer Marketing
- Strong influencer network
- Experience handling multiple campaigns
- Data-driven mindset
