Influencer Marketing Manager

Reporting to: Head of Brand Operations

Experience: 5-7+ years

Industry: Influencer Marketing / Digital / Advertising Agency

Role Overview

We are looking for an experienced Manager to lead the end-to-end execution of influencer marketing campaigns, manage teams, creators and brand relationships, and ensure campaigns are delivered with quality, speed and accountability.

The candidate must have minimum of 5+ years of agency experience, with strong hands-on experience in Influencer Marketing, Creator Management and Campaign Execution.

Key Responsibilities

• Lead end-to-end execution of influencer campaigns from brief to closure, ensuring timelines, quality and deliverables are met.
• Manage and lead the execution team, allocate responsibilities, track performance and ensure clear ownership across campaigns.
• Act as a key point of contact for brands, understanding requirements, managing expectations and ensuring smooth communication.
• Manage creators and creator managers across platforms, including negotiations, deliverables, content, timelines, reworks and escalations.
• Work closely with Creative, Strategy, Creator Partnerships, Sales and other internal teams to ensure seamless campaign execution.
• Proactively identify campaign risks and solve/mitigate brand, creator and execution challenges to avoid delays and escalations.
• Review campaign content, scripts and deliverables to ensure brand brief, messaging, quality and platform requirements are met.
• Have a strong understanding of YouTube, Instagram and other major creator platforms, including content formats, creator ecosystems and platform best practices.
• Monitor campaign trackers, deliverables, live content, performance data and reporting with high accuracy.
• Ensure adherence to internal SOPs, processes, approvals and campaign closure requirements.
• Drive a culture of ownership, accountability, proactive problem-solving and timely execution within the team.

Required Experience & Skills

• 5+ years of experience in an agency – mandatory.
• Strong experience in Influencer Marketing and Creator Management – mandatory.
• Proven experience in leading teams and managing multiple campaigns simultaneously.
• Strong brand/client handling and communication skills.
• Good understanding of YouTube, Instagram and other social/creator platforms.
• Strong creator relationship management and negotiation skills.
• Ability to identify problems early and develop practical solutions and mitigation plans.
• Strong coordination and collaboration across multiple internal teams.
• Excellent execution, follow-up, organisation and problem-solving skills.
• Ability to work in a fast-paced environment with tight deadlines and high ownership.