Influencer Marketing Manager

Company Description

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof, enabling faster, sharper, and more relevant content solutions.

With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work

Role Description

We're looking for a strategic Influencer Marketing Manager to lead creator-led campaigns across a portfolio of brands. This role will shape influencer strategy, oversee campaign delivery, manage and develop a team, and build strong relationships with clients, creators, talent partners, and platforms.

The ideal candidate has strong knowledge of the creator economy and can translate business goals into effective influencer programs. They bring a mix of strategic thinking, commercial judgment, analytical ability, and people leadership.

Key Responsibilities

• Develop and lead influencer marketing strategies aligned with brand, audience, and business objectives.
• Oversee end-to-end campaigns, from planning and creator selection to negotiations, execution, reporting, and optimization.
• Manage, coach, and develop a team of influencer marketing professionals, supporting high-quality delivery and continuous growth.
• Partner with clients and internal stakeholders, offering strategic recommendations and campaign guidance.
• Build and maintain relationships with creators, talent managers, agencies, and platform partners across established and emerging channels.
• Manage campaign budgets, contracts, deliverables, usage rights, timelines, and approvals.
• Create and improve processes, campaign playbooks, and best practices to support efficient, consistent delivery.
• Collaborate with Creative, Strategy, Media, Production, and Account Management teams on integrated campaigns.
• Assess campaign performance using relevant metrics, including reach, impressions, engagement, conversions, EMV, and ROI, and share actionable insights.
• Ensure campaign quality, brand safety, legal compliance, and alignment with client guidelines.
• Stay informed about creator-economy trends, platform developments, and new partnership opportunities.
• Contribute to pitches, proposals, and business growth by developing influencer-led solutions.

Requirements

• 5+ years of experience in influencer marketing, creator partnerships, social media, or digital marketing.
• Experience managing campaigns and leading, mentoring, or developing a team.
• Strong understanding of the creator ecosystem, social platforms, and influencer marketing tools.
• Experience working with creators, talent managers, agencies, clients, or platform partners.
• Expertise in campaign strategy, creator sourcing, negotiations, budget management, and stakeholder engagement.
• Strong analytical, communication, presentation, and negotiation skills.
• Ability to manage multiple priorities and deliver in a fast-paced, collaborative environment.

Work Mode: Work From Office

Location: Andheri East, Mumbai