Influencer Marketing Lead (3-6 Years)

Role Overview

We are looking for an Influencer Marketing Lead to drive and scale our influencer strategy across online and offline channels. This role will own the end-to-end influencer ecosystem, from identifying the right voices and building relationships to crafting strategies that integrate seamlessly with brand and campaign objectives.

Key Responsibilities

• Lead and execute influencer marketing strategies across online and offline channels

• Identify, onboard, and build long-term relationships with influencers aligned with the brand

• Develop influencer campaigns that integrate with overall brand and content strategies

• Collaborate with internal teams to align influencer activity with campaigns and key moments

• Oversee end-to-end execution, from outreach and negotiations to content delivery and amplification

• Ensure influencer content aligns with brand tone, positioning, and communication guidelines

• Track and evaluate campaign performance, deriving insights to refine future strategies

• Stay updated on emerging creators, platforms, and cultural trends to keep the brand relevant

• Explore new formats and partnerships to expand the brand's influencer ecosystem

What We're Looking For

• 3–6 years of experience in influencer marketing, partnerships, or brand roles

• Strong understanding of the influencer landscape across platforms

• Proven ability to build and manage relationships with creators and agencies

• Strategic thinking with the ability to translate brand objectives into influencer-led initiatives

• Strong negotiation and coordination skills

• Awareness of cultural trends and evolving creator ecosystems

• Ability to manage multiple campaigns and stakeholders simultaneously

Good to Have

• Experience in fashion, lifestyle, or D2C brands

• Existing network of influencers and agencies

Key Outcomes

• Strong and relevant influencer network aligned with the brand

• High-quality, consistent influencer collaborations across channels

• Seamless execution of influencer campaigns across online and offline touchpoints

• Continuous improvement in influencer strategy and effectiveness