Influencer Marketing Executive

A Communications agency is hiring for the profile of Influencer Marketing.

Experience: 0-1 year (Should at least have internship experience)

Location: Mumbai

Job Role

1. Influencer Strategy Development:

○ Collaborate with clients to create comprehensive influencer marketing strategies aligned with PR goals.

○ Integrate influencer campaigns seamlessly into overall brand communication strategies.

2. Campaign Curation and Content Creation:

○ Develop and execute innovative campaigns tailored to each brand's unique identity.

○ Curate engaging content ideas in collaboration with influencers to maximize audience engagement.

3. Research and Profile Identification:

○ Conduct in-depth research to identify suitable influencers and creators across platforms.

○ Align influencer profiles with campaign goals and brand values.

4. Relationship Building:

○ Establish and nurture strong relationships with influencers, ensuring long-term collaboration.

○ Serve as the primary point of contact for influencers during campaigns.

5. Process Orientation and Reporting:

○ Leverage monitoring and reporting tools to track the effectiveness of influencer campaigns.

○ Analyze performance metrics and present actionable insights to improve campaign outcomes.

Key Attributes and Qualifications:

● Passionate and Results-Oriented: Strong enthusiasm for influencer marketing and a drive to achieve measurable results.

● Strategic Thinker: Ability to align influencer initiatives with broader PR strategies.

● Research Savvy: Skilled in identifying and evaluating influencer profiles across various niches.

● Relationship Builder: Exceptional interpersonal skills to build lasting connections with influencers and collaborators.

● Process-Oriented: Familiarity with tools for influencer management and campaign monitoring.

● Experience: Basic knowledge or hands-on experience in influencer marketing or PR is preferred.