Influencer Marketing Executive

Influencer Marketing Executive | Paschim Vihar, New Delhi

The Influencer Marketing Executive at Social Bird Media in Delhi manages end-to-end influencer partnerships for client brands, focusing on strategic outreach, campaign execution, relationship building, and ROI measurement. This role thrives in a fast-paced agency environment, requiring strong networking skills, negotiation abilities, and proficiency in performance analytics to drive high-engagement campaigns across social platforms.

• Understand client briefs and identify the right influencers based on content, audience, niche, location, language and performance.
• Research, shortlist and evaluate influencers for campaign fit.
• Reach out to influencers/managers, communicate campaign requirements and negotiate commercials.
• Explain content briefs clearly to influencers and ensure they understand the expected output.
• Assist with scripting/content direction wherever required.
• Coordinate with influencers throughout content creation and ensure deliverables go live within deadlines.
• Track campaign deliverables, follow-ups and approvals to ensure smooth execution.
• Build strong relationships with influencers and convert high-potential creators into long-term/exclusive agency partners.
• Report campaign performance, including views, reach and engagement.
• Maintain an updated database of influencers, commercials, performance and past collaborations.

• Bachelor's degree in any discipline.
• 6 months to 2 years of hands-on experience in influencer marketing, preferably in an agency handling Beauty, Finance, hospitality, fashion, lifestyle, and tech.
• Proficiency in MS Excel and Google Sheets for campaign tracking and reporting.
• Strong negotiation, influencer outreach and relationship-building skills with a go-getter attitude for deadlines.
• Excellent communication for influencer pitching and client updates.

• Platform Expertise: Deep knowledge of Instagram, YouTube, and ecosystems.
• Analytics & Reporting: Track ROI, engagement, and reach.