Influencer Marketing Executive

Influencer Marketing Executive (1-2 years) | Paschim Vihar, New Delhi

The Influencer Marketing Executive at Social Bird Media in Delhi manages end-to-end influencer partnerships for client brands, focusing on strategic outreach, campaign execution, relationship building, and ROI measurement. This role thrives in a fast-paced agency environment, requiring strong networking skills, negotiation abilities, and proficiency in performance analytics to drive high-engagement campaigns across social platforms.

• Identify, outreach, negotiate, and manage collaborations with influencers, creating content briefs and contracts.

• Monitor campaigns, engage with influencers, and handle deliverables to foster long-term partnerships.

• Making sure an ample number of creators become exclusive to Social Bird.

• Analyze performance metrics using tools like Google Analytics or influencer platforms, reporting KPIs like engagement and conversions.

• Collaborate with marketing, HR, and client teams on cross-channel campaigns, ensuring compliance with Indian digital marketing regulations.

• 1 to 2 years of hands-on experience in influencer marketing, preferably in an agency handling hospitality, fashion, lifestyle, and tech.

• Strong negotiation, influencer outreach and relationship-building skills with a go-getter attitude for deadlines.

• Excellent communication for influencer pitching and client updates.

• Platform Expertise: Deep knowledge of Instagram, YouTube, and ecosystems.

• Analytics & Reporting: Track ROI, engagement, and reach.

• Creativity: Innovative partnership ideas for trends and campaigns.