Influencer Marketing Executive

Fresher

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Early Applicant

Job Description

Identify and onboard relevant influencers (macro, micro, and nano) across Instagram, YouTube, and other platforms.
Coordinate influencer campaigns from start to finish outreach, negotiation, content planning, briefs, approvals, and performance tracking.
Build and maintain strong relationships with influencers and content creators.
Work with the marketing and content team to align influencer content with brand messaging and campaign goals.
Monitor content deliverables, timelines, and ensure brand guidelines are followed.
Track performance metrics (engagement, reach, impressions, ROI) and prepare campaign reports.
Stay updated with influencer trends, tools, platforms, and competitor activities.
Manage barter and paid collaborations across different product categories.
Explore potential partnerships with wellness, beauty, skincare, and lifestyle creators.