Company Description Kerala Secrets offers authentic Ayurvedic skincare and haircare products inspired by the traditional wisdom of Kerala. The company's mission is to make Ayurveda simple, accessible, and effective for modern lifestyles. Using genuinely and organically sourced herbal ingredients from Kerala's lush landscapes, Kerala Secrets focuses on promoting healthier skin and stronger hair through natural solutions. The brand emphasizes trust, authenticity, and results-driven formulations that appeal to individuals seeking holistic personal care. Team members join a growing company that values sustainability, integrity, and customer well-being.
Role Description As an Influencer Marketing Executive at Kerala Secrets, you will manage end-to-end influencer campaigns to promote our Ayurvedic skincare and haircare products. This full-time, on-site role based in Tirupati Urban involves identifying and onboarding relevant influencers, negotiating collaborations, and maintaining strong relationships with content creators across social media platforms. You will plan and execute campaign calendars, coordinate content briefs, track performance metrics, and provide reports on reach, engagement, and conversions. The role also includes collaborating with the marketing and sales teams to align influencer activities with brand objectives, supporting product launches, and ensuring consistent brand messaging. You will monitor industry trends, competitor activities, and platform updates to continuously improve campaign effectiveness.
Qualifications
- Candidates should possess skills in Market Planning and Marketing to design and execute effective influencer campaigns.
- Candidates should possess skills in Market Research to identify suitable influencers, audience segments, and emerging trends.
- Candidates should possess strong Communication skills to manage influencer relationships, negotiate collaborations, and coordinate with internal teams.
- Candidates should possess foundational Sales and Marketing skills to drive brand awareness, engagement, and conversions through influencer initiatives.
- Relevant qualifications such as a bachelor's degree in Marketing, Communications, Business, or a related field are beneficial.
- Experience in influencer marketing, social media management, or brand partnerships, preferably within beauty, wellness, or personal care sectors, is an advantage.
- Familiarity with social media platforms, analytics tools, and campaign tracking, along with strong organizational and time-management abilities, is preferred.
