About The Opportunity
A fast-growing digital marketing agency in the EdTech and upskilling sector, we help global brands and learning platforms scale through data-driven influencer collaborations, creator-led campaigns, and performance-focused content ecosystems. We work with Tier-1 creators across social platforms to drive measurable brand awareness, lead generation, and community engagement—fast.
Role & Responsibilities
- Identify, vet, and onboard high-performing influencers across Instagram, YouTube, LinkedIn, and emerging platforms like Twitch and Telegram—aligned with campaign goals.
- Negotiate partnerships, contracts, and performance metrics (CPM, CPA, UTM tracking) directly with creators and agencies.
- Manage end-to-end influencer campaign execution: brief creation, content approval, delivery tracking, and ROI reporting.
- Build and maintain a dynamic influencer database with performance history, niche specialization, and engagement benchmarks.
- Collaborate with creative and analytics teams to optimize content strategy based on real-time campaign KPIs.
- Stay ahead of platform algorithm changes, creator trends, and emerging influencer marketing tools to recommend innovative approaches.
Skills & Qualifications
Must-Have
- Influencer marketing platforms (AspireIQ, Traackr, Upfluence)
- Social listening tools (Hootsuite, Sprinklr, Klear)
- UTM tracking & campaign analytics (Google Analytics, Bitly)
- Content performance metrics (ER, CTR, CPC, ROAS)
- Agency-side campaign management experience
- Contract negotiation & creator onboarding workflows
Preferred
- Experience in EdTech, SaaS, or B2B influencer marketing
- Working knowledge of Creator Marketplaces (FameBit, #paid, Grapevine)
- Basic understanding of TikTok Shop or YouTube Shopping integrations
Benefits & Culture Highlights
- On-site work with hybrid flexibility in vibrant, creator-first office culture
- Direct access to top-tier influencer networks and brand partnerships
- Performance bonuses tied to campaign ROI and creator retention
Skills: platforms,performance metrics,influencer,influencer marketing,metrics,youtube,access,analytics,partnerships
