Influencer Marketing Executive
Experience: 2–3 years
Location: Ahmedabad (Work from Office)
At Ecoright Group, we're building brands that people genuinely want to engage with—not just through ads, but through authentic creator partnerships and content that feels native, memorable, and worth sharing.
We're looking for someone who genuinely loves content, understands internet culture, and has a sharp eye for what makes a creator a great fit for a brand. If you're the kind of person who notices a weak hook, spots an emerging creator before everyone else, or saves Reels because the storytelling is brilliant, you'll fit right in.
You will manage influencer partnerships across our various lifestyle brands—working closely with the marketing team to build a scalable creator program that drives awareness, engagement and high-quality content.
What You'll Do
- Manage influencer campaigns end-to-end, from creator discovery and outreach to campaign reporting.
- Identify creators who are the right fit for each brand based on audience, content quality and brand alignment.
- Build and nurture relationships with creators, agencies and talent managers.
- Create clear, effective briefs and provide creative feedback to improve content quality and storytelling.
- Coordinate campaign logistics including product dispatches, timelines, approvals, contracts and deliverables.
- Track campaign performance and use insights to optimize future collaborations.
- Stay on top of creator trends, content formats and platform updates to keep our campaigns fresh and relevant.
What We're Looking For
- 2–3 years of experience in influencer marketing, creator partnerships or social media marketing.
- A strong understanding of branding and content. You should be able to recognize what makes content engaging, authentic and effective—not just aesthetically pleasing.
- Excellent understanding of Instagram and creator-led content formats.
- Strong communication and relationship-building skills.
- Ability to manage multiple projects, deadlines and stakeholders with exceptional attention to detail.
- Confidence in negotiating deliverables, timelines and commercial terms with creators.
- Analytical mindset with the ability to evaluate campaign performance and derive actionable insights.
- Highly organized, proactive and comfortable working in a fast-paced environment.
Brownie Points If You Have
- Experience working with a D2C fashion, lifestyle, accessories or beauty brand.
- Experience at an influencer marketing, social media or creative agency.
- Experience with both barter and paid collaborations.
- Understanding of content usage rights and ad rights.
- Experience building ambassador programs or long-term creator communities.
You'll Love This Role If You...
- Spend way too much time on Instagram (for research, obviously).
- Get excited about great content, clever campaigns and internet culture.
- Care as much about how something is communicated as what is being said.
- Love building relationships and collaborating with creative people.
- Believe the best influencer marketing feels natural—not like an ad.
