Influencer Marketing Executive

Influencer Marketing Executive

Company: Bombay Musk

Location: In-Office, Gurugram

Employment Type: Full-time

Industry: D2C / Fragrance & Lifestyle

About the Role

We're looking for a creative, proactive, and result-oriented Influencer Marketing Executive to build and manage Bombay Musk's creator and influencer ecosystem.

You'll be responsible for discovering relevant creators, managing influencer collaborations, coordinating gifting and paid campaigns, and ensuring content is delivered on time and aligned with the brand. You should have a strong understanding of Instagram, Reels, UGC, social media trends, and the influencer landscape.

Key Responsibilities

• Research and identify relevant influencers and content creators across Instagram, YouTube, and other platforms
• Build and maintain strong relationships with influencers and creators
• Manage end-to-end influencer campaigns, from sourcing and outreach to execution and reporting
• Reach out to influencers, negotiate commercials, and close collaborations
• Coordinate product gifting, PR packages, and product seeding campaigns
• Share campaign briefs, content guidelines, deliverables, and timelines with influencers
• Follow up with creators for content submissions, approvals, and posting schedules
• Review influencer content to ensure it aligns with brand guidelines and campaign objectives
• Track campaign performance including reach, views, engagement, impressions, clicks, and conversions
• Maintain and regularly update the influencer database with creator details, rates, audience insights, and campaign history
• Identify emerging creators, trending formats, and new opportunities for the brand
• Monitor competitor influencer campaigns and identify relevant market trends
• Work closely with the marketing, creative, and content teams on campaign ideas and execution
• Prepare campaign reports and analyse performance to improve future influencer campaigns

Requirements

Must Have

• 0-2 years of experience in influencer marketing, creator marketing, social media marketing, or a similar role
• Strong understanding of Instagram, Reels, Stories, YouTube, and UGC content
• Experience in influencer sourcing, outreach, negotiation, and campaign coordination
• Strong communication and relationship-building skills
• Good understanding of influencer metrics such as reach, engagement, views, impressions, and audience demographics
• Strong follow-up and coordination skills
• Good working knowledge of Google Sheets / Excel
• Ability to manage multiple influencers and campaigns simultaneously
• Strong understanding of current social media trends and content formats
  

Good to Have

• Experience working with D2C, fragrance, beauty, fashion, lifestyle, or FMCG brands
• Existing relationships with influencers and content creators
• Experience handling influencer gifting and product seeding campaigns
• Experience working with influencer marketing agencies or creator platforms
• Basic understanding of paid social media and performance marketing
• Experience using influencer discovery or analytics tools
• Strong content ideation and creative thinking skills
  

Who You Are

• Someone who is highly active on social media and understands the creator ecosystem
• A strong communicator who is comfortable approaching and negotiating with influencers
• Creative, proactive, and always looking for new creators and content opportunities
• Detail-oriented and strong with follow-ups
• Someone who understands that influencer marketing is about both creative content and measurable results
• Comfortable working in a fast-paced D2C environment
• Open to feedback and quick campaign iterations
  

What to Submit

Resume

Portfolio / Work Samples(if available)

Examples of influencer campaigns you've managed

Examples of creator collaborations or UGC campaigns

Any campaign reports or performance results you can share

Apply: [Confidential Information]

Subject- Influencer Marketing Executive- Your Name