ABOUT US
Bluetyga Fashions Pvt. Ltd. is a growing retail brand focused on men's apparel, offering functional and comfortable fashion designed for everyday wear. The brand emphasizes quality, innovation, and customer satisfaction in a fast-paced retail environment.
ABOUT JOB
We are looking for an MBA fresher or freshers in related field who can take ownership of digital marketing, influencer collaborations, brand visibility, and PR activities for a growing D2C brand.
JOB DISCRIPTION
- Source and identify relevant creators/influencers aligned with the brand's target audience and campaign objectives.
- Coordinate with influencers from initial outreach until campaign completion.
- Manage influencer communication, follow-ups, negotiations, and campaign coordination.
- Track campaign performance and analyze engagement, reach, audience response, and content effectiveness.
- Identify high-performing content trends and share actionable insights for future campaigns.
- Handle outreach to media platforms, digital publications, startup story platforms, meme pages, and relevant online communities.
- Coordinate with PR agencies and ensure smooth follow-up on brand coverage opportunities.
- Contribute ideas for brand positioning, communication angles, brand hooks, and viral/self-hype narratives to improve brand recall.
- Create compelling outreach messages, pitches, and communication copies suitable for external media and creators.
- Stay updated with current social media trends, short-form content strategies, creator-led marketing, and digital engagement practices.
- Support overall brand visibility and online presence through timely and relevant digital outreach initiatives.
REQUIRED SKILL
- Good communication and coordination skills
- Strong understanding of social media platforms and digital trends
- Creative thinking and content awareness
- Basic understanding of influencer marketing and PR activities
- Ability to manage multiple follow-ups and campaigns efficiently
QUALIFICATION
- MBA Fresher / Related field
EXPERIENCE
- Freshers to min 1 year of experience can apply
