Influencer Marketing - D2C FMCG Brand Exp: 04 years + - WIPRO Partnered - Package 06 LPA

Location: Marol Andheri

Report to: Marketing Manager

Working days: 6 days

Timings: 10 am to 7 pm

Role Overview

The Influencer Marketing Executive will play a key role in strengthening Soulflower's online presence, managing influencer collaborations, and driving community engagement. You will be responsible for content creation support, influencer outreach & relationship management, and social media campaign execution.

Key Responsibilities

1. Influencer Marketing

• Identify, research, and connect with relevant influencers (micro, macro, celebrity level) in the beauty, wellness, lifestyle, and skincare space.
• Negotiate collaborations, barter deals, and paid partnerships.
• Coordinate influencer campaigns from planning to execution, ensuring timely content delivery.
• Build and maintain strong, long-term relationships with influencers and talent agencies.
• Track influencer performance metrics and prepare post-campaign reports.

2. Campaign Planning & Execution

• Support seasonal, festive, and product launch campaigns across social channels.

3. Analytics & Reporting

• Prepare monthly reports with key metrics like reach, engagement, follower growth, and influencer ROI.
• Recommend improvements based on data analysis.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Media, or related field.
• Experience: 4 years + of experience in influencer marketing (preferably in beauty, wellness, or lifestyle brands).
• Strong understanding of Instagram, YouTube, and influencer marketing trends.
• Excellent communication and negotiation skills.
• Creative mindset with attention to detail.
• Ability to multitask and manage multiple campaigns simultaneously.
• Familiarity with social media analytics tools (Meta Business Suite, Instagram Insights, etc.).

Preferred Skills

• Network of influencers in beauty, lifestyle, and wellness niches.
• Experience working with PR or influencer agencies.

Why Join Soulflower

• Be part of a purpose-driven brand making a positive impact.
• Creative and collaborative work environment.
• Opportunity to work on exciting influencer campaigns and brand-building activities.
• Exposure to beauty & wellness industry trends.