Influencer Marketing Coordinator

Role Description : This is a full-time, on-site Influencer Marketing Coordinator role based in Mumbai. The Influencer Marketing Coordinator will identify, research, and onboard relevant influencers across platforms such as Instagram, YouTube, and other emerging channels, aligned with client brand goals.

The role includes coordinating campaign briefs, negotiating deliverables, managing timelines, and ensuring content aligns with brand guidelines and performance expectations.

The coordinator will track influencer content, monitor campaign performance, compile reports, and optimize ongoing initiatives based on data and feedback.

Day-to-day responsibilities also include maintaining strong relationships with influencers and talent managers, collaborating with internal creative, social media, and account management teams, and staying current with influencer trends and platform updates.

Qualifications

• Experience with influencer discovery, outreach, and relationship management, including familiarity with influencer platforms and social media ecosystems.
• Skills in campaign coordination, brief creation, and timeline management to ensure smooth execution of multiple influencer campaigns.
• Ability to analyze campaign metrics (reach, engagement, conversions) and produce clear performance reports with actionable recommendations.
• Strong written and verbal communication skills for drafting briefs, negotiating collaborations, and aligning stakeholders.
• Understanding of digital marketing concepts, including social media marketing, content marketing, and brand positioning.
• Detail-oriented, organized, and comfortable working in a fast-paced, results-driven agency environment.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Prior experience in influencer marketing, social media management, or digital marketing within an agency or brand setting is highly preferred.