Influencer Marketing Associate

Influencer Marketing Associate

About NxtWave

• NxtWave is founded by Rahul Attuluri (Ex-Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised ₹275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of India's unicorns.
• NxtWave is one of India's fastest-growing Ed-Tech startups, revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.
• As an official partner for NSDC under the Ministry of Skill Development & Entrepreneurship, Government of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Government of India, and Startup India, NxtWave has earned a reputation for excellence. The startup has received accolades such as The Greatest Brand in Education in a research-based listing by URS Media, a leading international media house. NxtWave has also been honored with the Startup Spotlight Award 2023 by T-Hub on its 8th Foundation Day.
• Recently, NxtWave's founders, Anupam Pedarla and Sashank Gujjula, were honored in the 2024 Forbes India 30 Under 30 for their exceptional contribution to transforming the tech education landscape in India.

• The Edtech brand eliminates the entry barrier to learning tech skills by offering vernacular content and interactive learning. Learning in one's mother tongue helps achieve higher comprehension, deeper attention, longer retention, and greater outcomes.
• Presently, NxtWave has paid subscribers from 647+ districts across India. In just 3 years, CCBP 4.0 learners have been hired by 2000+ companies, including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

Know more about NxtWave: https://www.ccbp.in

• Our LinkedIn Page - Link
• Next Wave of Opportunities with 2000+ Companies - Link
• 33M funding news - Link
• YouTube Channel - Link
• Impact stories on LinkedIn - Link

Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle

Job description

Roles and Responsibilities:

● Lead Generation through Influencer Marketing Identifying, sourcing, and onboarding potential influencers across Instagram, YouTube, Facebook, Telegram, and other platforms to drive qualified leads from relevant target audiences..

● Negotiating fair rates for content and ensuring the relevant agreements are in place with

the influencers.

● Creating content that resonates with particular channel/page's target audiences based on

research, demographics and other data such as number of views, likes, comments etc.

● Keep oneself up-to-date on the influencers trends, emerging trends, best practices etc and

plan and execute the campaigns accordingly.

● Creating relationships with influencers to foster long-term partnerships.

● Ensuring that the campaigns are executed according to the set timeline.

Skills Required:

● Strong understanding of marketing campaigns and funnels, with the ability to plan, execute, and monitor campaigns end-to-end.

● Hands on experience on working with influencers and influencer marketing tools

● Keen understanding of Gen Z habits and thinking

● Ability to identify the key trends in the market

● Well organized with great time management skills

● Excellent interpersonal and relationship building skills

● Strong presentation and speaking skills

● Ability to build and maintain relationships easily

● Ability to effectively communicate information and ideas in written and verbal format with

high attention to detail

● A proactive and go-getter attitude

Work Location & Working Days

● Hyderabad

● 65 - Day Week

Languages :

● Telugu & EnglishMalayalam

Job Description

Roles and Responsibilities:

● Plan and execute influencer marketing campaigns across Instagram, YouTube, to drive brand awareness, audience engagement and visibility among the target student audience.

● Identifying, sourcing, and onboarding potential influencers, education creators and relevant pages from the student ecosystem.

● Negotiating fair rates for content and ensuring the relevant agreements are in place with the influencers.

● Creating content that resonates with brand's target audiences based on research, demographics and other data such as number of views, likes, comments etc.

● Keep oneself up-to-date on influencer trends, education trends, emerging digital trends, best practices etc and plan and execute campaigns accordingly.

● Creating relationships with influencers to foster long-term partnerships.

● Understanding student-focused lead generation campaigns and supporting performance-driven influencer activities whenever required.

● Candidate should have a good understanding of competitive exams such as JEE Main, MH-CET, EAMCET and EAPCET.

● Ensuring that the campaigns are executed according to the set timeline.

Skills Required:

● Strong understanding of brand marketing campaigns and influencer funnels, with the ability to plan, execute and monitor campaigns end-to-end.

● Hands on experience on working with influencers and influencer marketing tools.

● Basic understanding of lead generation campaigns and student acquisition funnels.

● Keen understanding of Gen Z habits and thinking.

● Ability to identify the key trends in the market.

● Well organized with great time management skills.

● Excellent interpersonal and relationship building skills.

● Strong presentation and speaking skills.

● Ability to build and maintain relationships easily.

● Ability to effectively communicate information and ideas in written and verbal format with high attention to detail.

● A proactive and go-getter attitude.

Work Location & Working Days

● Hyderabad

● 5 Day Week

Languages:

● Telugu & English