Job Posting: Influencer Marketing Associate
Company: Brand Little Extra
Industry: D2C Personal Care, Skincare & Haircare
Role: Influencer Marketing Associate / Executive
Location: On-site
Experience: 1–3 Years in D2C Influencer Marketing / Creator Alliances
Employment Type: Full-time
Role Summary
At Brand Little Extra, we are scaling rapidly in the D2C clean beauty and personal care space. We are looking for a sharp, ROI-driven Influencer Marketing Associate who lives and breathes creator content.
In this role, you will lead end-to-end influencer outreach, build long-term partnerships with macro and micro-creators, negotiate deliverables, and optimize campaigns to drive both brand awareness and performance-driven customer acquisition.
Key Responsibilities
- Creator Discovery & Onboarding: Identify, vet, and onboard high-performing content creators, beauty vloggers, and skincare influencers across Instagram, YouTube, and emerging channels.
- End-to-End Campaign Execution: Manage campaign lifecycles from initial reach-out, brief creation, and sample dispatch to content approval, live tracking, and payment processing.
- Commercial Negotiation & Contracting: Negotiate payout terms (barter, fixed-fee, performance/affiliate) to ensure optimal ROI, low CAC, and strict budget adherence.
- Briefing & Creative Direction: Guide creators on brand guidelines, key product USPs (skin/hair care formulations), messaging hooks, and regulatory compliance without killing their creative voice.
- Performance Tracking & Analytics: Track campaign metrics daily—including Reach, Engagement Rate, Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), and Link Click-Throughs (CTR).
- Seeding & Gifting Programs: Build and manage a high-volume product seeding pipeline to generate organic, unpaid UGC (User Generated Content) and brand goodwill.
Qualifications & Requirements
- Experience: 1 to 3 years of hands-on influencer marketing or creator management experience within a fast-growing D2C brand (preferably Beauty, Personal Care, Skincare, or Lifestyle).
- Network: Pre-existing relationships with tier-1, tier-2, and micro-influencers/agencies in the beauty and personal care niche.
- Negotiation Skills: Proven track record of closing creator deals at competitive commercial rates.
- Analytical Mindset: Comfortable working with metrics (CPM, CPE, CAC, ROAS) using Excel / Google Sheets.
- Communication: Exceptional verbal and written communication skills for quick DM/email turnarounds.
Good to Have (Bonus Points)
- Experience running performance-based or affiliate influencer campaigns.
- Hands-on knowledge of influencer management platforms.
- Basic understanding of Meta Ads / Spark Ads leverage for creator whitelisting.
Why Join Brand Little Extra
- Ownership: High autonomy to run budgets, test creative concepts, and scale your own creator network.
- Growth: Opportunity to work directly with core brand leadership and scale with a rapidly growing D2C brand.
- Competitive Compensation: Salary matching industry standard + performance incentives tied to campaign outcomes.
