We are looking for a creative and detail-oriented Influencer Marketing Associate to drive brand awareness, engagement, and sales through influencer collaborations. This role involves identifying suitable creators, managing campaigns end-to-end, and analyzing performance to maximize campaign effectiveness and ROI.
You will work closely with marketing, content, and performance teams to execute impactful influencer campaigns across platforms such as Instagram, YouTube, and TikTok.
Key Responsibilities
- Influencer Identification & Outreach
- Research and identify influencers aligned with the brand's target audience and campaign objectives.
- Build and maintain a database of influencers across micro, macro, and celebrity categories.
- Reach out to influencers, talent managers, and agencies to establish collaboration opportunities.
- Campaign Planning & Execution
- Plan and execute influencer marketing campaigns from inception to completion.
- Coordinate with influencers regarding deliverables, timelines, content requirements, and campaign expectations.
- Ensure campaigns are executed in line with brand guidelines and approved briefs.
- Relationship Management
- Build and maintain strong, long-term relationships with influencers and talent agencies.
- Negotiate deliverables, timelines, and commercial terms for partnerships.
- Serve as the primary point of contact for influencer communications and campaign coordination.
- Content & Creative Coordination
- Collaborate with influencers to create engaging and brand-aligned content.
- Review and approve content before publication to ensure quality and compliance.
- Maintain consistency in brand messaging and representation across campaigns.
- Performance Tracking & Reporting
- Track campaign performance using metrics such as reach, engagement, clicks, conversions, and ROI.
- Analyze campaign effectiveness and identify optimization opportunities.
- Prepare performance reports with actionable insights and recommendations.
- Market Research & Trends
- Stay updated on influencer marketing trends, platform updates, and competitor activities.
- Identify emerging creators, new content formats, and partnership opportunities to enhance campaign performance.
About Company: We are a performance marketing, branding, and business development agency built by marketers, strategists, and business experts, driven by technology and data to deliver measurable growth, business development, and strategic consulting. Epigroww is a global marketing firm and a trusted partner for leading e-commerce brands and businesses, specializing in marketing consulting, e-commerce strategy, performance marketing, go-to-market strategy, product launches, content marketing, shoots and video production, and influencer marketing to help businesses scale and build a strong online presence.
