Influencer Marketing Associate

About Company:

Blissclub is one of India's fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space- not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don't just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital followed by another round of Rs. 33 Crores in May 2025.

Featured on LinkedIn's Top Startups list in 2022 and 2025, we're one of India's fastest-growing D2C brands redefining comfortable apparel for India.

Job Location : HSR Layout, Bangalore (on-site)

Key Responsibilities:

1. Creator Sourcing & Database Management:

• Identify and shortlist relevant UGC creators (across both men and women categories) aligned with brand requirements.
• Conduct initial outreach through DMs and emails to onboard potential creators.
• Build, organize, and maintain a structured and up-to-date creator database, including: Name, social media handle, category, and follower count, Engagement rate (where applicable), Contact details, Notes on content style and brand fit
• Track and regularly update creator status across stages: Contacted / Replied / Interested / Not Interested.
• Ensure database hygiene, accuracy, and consistency at all times.

2. Barter Creator Execution & Scaling:

• Manage end-to-end coordination for barter collaborations (in-house or via agency), including: Outreach → Confirmation → Product Dispatch → Content Tracking
• Drive monthly creator onboarding and execution targets
• Track each creator's progress across all stages of execution.
• Follow up proactively to ensure: Timely content posting and Adherence to quality and brand guidelines

3. Logistics & Coordination:

• Coordinate with internal teams and external partners (agencies, vendors, etc.) to ensure seamless execution of creator campaigns.
• Oversee product dispatch and delivery timelines for barter collaborations.
• Maintain clear communication channels to resolve issues and avoid delays.
• Ensure all operational workflows are streamlined, documented, and consistently followed.

Qualifications:

- Strong communication skills (written & verbal)

- Highly organized with attention to detail

- Basic understanding of content

- Proactive with strong follow-up skills

- Comfortable managing multiple tasks simultaneously

- Basic understanding of Instagram and influencer marketing

- Familiarity with Google Sheets / trackers

https://blissclub.com/