Influencer Marketing Associate

Location: Mumbai

Experience: 2-4 years

Function: Influencer Marketing / Creator Marketing

Employment Type: Full-time

Ab Ovo Media is an influencer marketing and creator economy agency working with leading brands, platforms and e-commerce businesses across India.

We are looking for an Influencer Marketing Associate who understands the creator ecosystem and can independently manage influencer campaigns from creator research and outreach through execution and reporting.

This is a hands-on role for someone who is organised, proactive and comfortable managing multiple creators, timelines and stakeholders. You will work closely with the Influencer Marketing Manager and internal teams to ensure campaigns are delivered smoothly on time and to a high standard.

You will be expected to not just execute campaigns, but also contribute ideas, identify the right creators and proactively solve challenges during execution.

Campaign Planning & Creator Research

• Understand campaign briefs and assist in translating them into effective influencer strategies.
• Research and shortlist relevant creators based on audience, content quality, engagement, relevance, geography and campaign objectives.
• Identify new and emerging creators across relevant platforms.
• Recommend suitable creators, content formats and campaign ideas.
• Stay updated on influencer trends, platform updates and creator behaviour.

Campaign Execution & Management

• Manage influencer campaigns from creator outreach to final delivery.
• Handle creator communication, negotiations, follow-ups, briefing and content coordination.
• Coordinate content submissions, approvals, revisions and publishing timelines.
• Track campaign deliverables, timelines and budgets.
• Coordinate with creators, talent managers, clients and internal teams.
• Proactively follow up and resolve execution-related issues.
• Maintain accurate campaign trackers, documentation and records.

Client & Stakeholder Coordination

• Support the Influencer Marketing Manager in managing client accounts and campaign communication.
• Share creator recommendations, campaign updates and deliverable status with clients.
• Ensure timely and clear communication with all stakeholders.
• Build positive working relationships with creators and clients.
• Understand client feedback and ensure it is communicated effectively to creators.

Performance & Reporting

• Track campaign deliverables and performance against agreed KPIs.
• Collect and organise creator insights, campaign metrics and content performance.
• Assist in preparing campaign reports and presentations.
• Identify key learnings and insights from campaigns.
• Use campaign learnings to improve future creator selection and execution.

What we are looking for

• 2–4 years of experience in influencer marketing, talent management, digital marketing or a similar role.
• Strong understanding of the influencer/creator ecosystem.
• Good communication, negotiation and relationship-management skills.
• Strong project management and follow-up skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong attention to detail and ability to maintain accurate trackers and documentation.
• Comfortable working in a fast-paced agency environment.
• Proactive, solution-oriented and willing to take ownership.
• Strong understanding of Instagram, YouTube and other relevant creator platforms.
• Good working knowledge of Excel/Google Sheets and presentation tools.

If you are someone who understands creators, loves solving problems and wants to build impactful creator-led campaigns at scale, we'd love to hear from you.

Send your CV to: [Confidential Information]