Job Title- Influencer Manager Assistant Manager
Location: Netaji Subhash Place, New Delhi
Company: MARS Cosmetics
About MARS Cosmetics:
MARS Cosmetics is a globally recognized beauty brand that thrives on innovation, diversity, and empowering individuals through high-quality beauty solutions. Headquartered in New Delhi, MARS Cosmetics is committed to offering groundbreaking products that meet the ever-evolving needs of consumers worldwide.
About the Role:
We are looking for a strategic and results-driven Assistant Manager – Influencer Marketing to scale our influencer marketing initiatives. The role involves driving influencer strategy, managing high-impact campaigns, building long-term creator partnerships, and delivering measurable business outcomes.
Key Responsibilities:
- Plan and execute end-to-end influencer marketing campaigns across Instagram and YouTube.
- Develop and implement influencer strategies aligned with brand objectives, product launches, and business goals.
- Identify new creator opportunities, regional trends, and high-potential influencer communities across Tier 1, Tier 2, and Tier 3 markets.
- Build and maintain long-term relationships with creators, agencies, and other stakeholders to ensure seamless campaign execution.
- Monitor campaign performance, analyse key performance indicators (KPIs), and prepare detailed reports with actionable insights.
- Collaborate with internal teams to ensure influencer campaigns are aligned with broader marketing and business objectives.
- Stay updated on emerging creator trends, platform developments, and evolving influencer marketing practices.
Key Skills & Requirements:
- 3–4 years of experience in influencer marketing or creator partnerships, preferably within the beauty, fashion, or lifestyle industry.
- Strong understanding of India's influencer landscape, including regional creator ecosystems and content trends.
- Proven experience in managing large-scale influencer campaigns with measurable business impact.
- Excellent relationship management, communication, and negotiation skills.
- Strong analytical and reporting capabilities, with the ability to translate campaign data into actionable insights.
- Ability to manage multiple campaigns simultaneously in a fast-paced, dynamic environment.
- Strong ownership, strategic thinking, and attention to detail.
