The Role
We're hiring an Influencer & Partnerships Manager to own influencer, agency and third-party collaborations for our D2C business. You source the right creators, run the campaigns end-to-end, negotiate the deals, and own the numbers that come back.
Why Pratilipi D2C
Our D2C vertical sells physical book bundles directly to readers. You'll own a real budget, a real creator network, and campaigns that move actual sales - with the freedom to build the influencer engine from the ground up.
What You'll Own
- Scout & vet creators: find influencers whose audience, niche and vibe fit each bundle.
- Run campaigns end-to-end: brief creators, lock deliverables and timelines, ensure disclosure compliance.
- Negotiate deals: rates, usage rights, and payment terms with influencers, agencies and partners.
- Manage agencies & third parties: brief, coordinate and hold partners accountable to scope and deadlines.
- Track performance: measure ROI, engagement and conversions; report what worked and what to scale.
- Build the network: grow and maintain a strong, repeatable roster of creators and partners.
Who You Are
- A strong relationship-builder who can win trust with creators, agencies and partners.
- A sharp negotiator who can manage budgets, rates and contracts without dropping the ball.
- Commercially aware - you understand audiences, trends and what drives content ROI.
- Analytical - you read campaign metrics and turn them into clear, actionable calls.
- Highly organised - you juggle multiple creators, deadlines and deliverables at once.
- Fast, proactive, and comfortable owning outcomes, not just tasks.
Must-Have Skills
- Influencer / partnership management — running creator or brand collaborations. Required.
- Negotiation & contracts — rates, usage rights, payment terms. Required.
- Campaign & calendar management — multiple deliverables, on time. Required.
- Performance reporting — ROI, engagement, conversion tracking.
Bonus Points
- Experience in D2C, e-commerce or a creator/talent agency.
- An existing network of creators or agency contacts.
- Familiarity with influencer and analytics tools (e.g. Meta Ads Library, tracking platforms).
Security & Data Handling
You will be expected to follow Pratilipi's security and data protection standards, maintain confidentiality, ensure proper handling of sensitive creator and user information, adhere to role-based access controls, and report any suspicious activity.
Compensation- 35k -40k per month
