Job Title: Influencer & Affiliate Marketing Executive/Manager
Location: Hazu Khas Village (On-site)
Brand: Ayuvya
Ayuvya is building Modern Ayurveda for aspirational India. We combine ancient wellness wisdom with contemporary product design, performance-driven formulations, and bold storytelling. Featured on Shark Tank India Season 5, we're one of India's fastest-growing ayurvedic D2C brands, and we're scaling creator-led growth as a core channel.
We're looking for an Influencer & Affiliate Marketing Executive/Manager to own our creator ecosystem end-to-end: from influencer discovery and campaign execution to building and scaling a high-performing affiliate program. You'll drive brand awareness, content velocity, and measurable revenue through creator partnerships, while keeping Ayuvya's modern wellness positioning sharp and consistent.
Key Responsibilities
Influencer Marketing
- Identify, onboard, and manage influencers across Instagram, YouTube, and emerging platforms (especially short-form) aligned with Ayuvya's modern wellness aesthetic and target audience.
- Plan and execute influencer campaigns for product launches, hero SKU pushes, seasonal moments, and ongoing brand storytelling.
- Handle end-to-end influencer coordination: outreach, negotiation, briefs, timelines, content approvals, and deliverables.
- Manage product seeding, gifting, and PR mailers to creators, fitness personalities, and micro-influencers.
- Track influencer performance metrics (reach, engagement, conversions, CAC per creator) and share campaign reports with actionable insights.
- Ensure all influencer content reflects Ayuvya's brand tone: modern, aspirational, non-preachy, GenZ/millennial-friendly.
- Stay updated on creator economy trends, platform algorithm shifts, and competitor influencer activity.
- Build and maintain long-term relationships with creators, talent agencies, and managers.
- Coordinate with brand, content, performance marketing, and design teams for seamless campaign execution.
Affiliate Marketing
- Build, manage, and scale Ayuvya's affiliate program across platforms (own website, affiliate networks, creator-specific referral programs).
- Recruit and onboard affiliates: content creators, bloggers, health/fitness communities, niche review sites, coupon/deal platforms.
- Set up and manage affiliate tracking, commission structures, payout cycles, and reporting dashboards.
- Create affiliate toolkits: UTM links, discount codes, creative assets, product info sheets.
- Monitor affiliate performance, identify top performers, and optimize commission tiers to maximize ROI.
- Ensure affiliate content and promotional methods align with brand guidelines and don't dilute Ayuvya's positioning (no spammy coupon sites or misleading health claims).
- Identify and test new affiliate channels and partnership models (micro-influencer affiliate hybrids, community ambassador programs, subscription referral loops).
Requirements & Qualifications
- 1-3 years of experience in influencer marketing and/or affiliate marketing, preferably within D2C, health & wellness, beauty, fitness, brands.
- Strong understanding of Instagram, YouTube, and short-form content ecosystems.
- Hands-on experience with affiliate platforms/tools is a strong plus.
- Data-driven mindset: comfortable with tracking links, attribution, and performance dashboards.
- Excellent negotiation and relationship management skills.
- Strong written communication for creator briefs and outreach.
- Bonus: Personal interest in health, wellness, or fitness space.
