Job description
Company Overview
Foxtale is a D2C skincare brand funded by Matrix Venture Capitalists , Kose Corporation and Kae Capital. Our products are created with a deep understanding of Indian women, their skincare needs and products they wish existed.
Foxtale has become one of India&aposs efficacious product brands with premiere lab trials across the globe. In the coming years our vision is to onboard innovative products that go beyond topical solutions and focus on improving skin health.
Key Responsibilities:
- Identify, recruit, manage, and retain new content creators and resellers.
- Develop and manage the influencer strategy, vision and revenue targets
- Monitor and analyze creator campaigns with a close focus on ROAS, ROI, and CAC.
- Build and maintain strong relationships with creators to identify needs and elevate customer engagement.
- Manage communication with all partners and influencers, communicate offers, and build community.
- Coordinate with internal teams to ensure seamless execution of influencer and affiliate marketing campaigns and achieve growth targets.
- Use data analytics to track the growth of the creator commerce category and make data-driven decisions to optimize performance.
Ideal Candidate Profile:
- 1+ years of experience in influencer marketing
- Strong analytical skills, comfortable with numbers, and proficient in advanced Excel and data analytics.
- Proactive approach to work, with an eagerness to learn and a bias for action.
- Excellent research skills to identify potential influencers and market trends.
- Motivated by a desire to make a significant impact every day.
- Strong communication and relationship-building skills
