CHARACTERISTICS OF THE JOB
We are seeking a proactive Industry Marketing Officer who will be responsible for supporting marketing execution across our target industry segments to support long-term segment strategy and business growth targets. The role manages marketing programs including ABM and digital marketing, exhibitions and industry events, sales enablement collateral, and ongoing market/competitor intelligence. This position coordinates closely with Sales/KAMs, Product Management, and regional teams to improve lead generation, funnel movement (MQL/SQL), and ROI visibility through regular dashboard reporting and performance tracking. The role contributes to pipeline influence and revenue growth by ensuring consistent, timely, and measurable marketing execution across multiple campaigns and activities throughout the year.
Job Accountabilities
- Plan, coordinate, and execute exhibitions, trade shows, tech days, and industry events end-to-end. Track and report ROI across events, and campaigns.
- Maintain and manage the ABM calendar aligned to sales priorities and target accounts, coordinating with internal stakeholders to ensure timely execution of campaigns across content, email flows, LinkedIn, webinars, and event tie-ins.
- Support marketing initiatives and go-to-market activities for products, solutions, or industry campaigns.
- Support in monitoring the market research efforts and Industry strategies to understand customer needs, industry trends, and application opportunities in new and existing segments.
- Develop and maintain sales enablement materials including pitch decks, brochures, application notes, email templates, case studies, etc.
- Partner closely with sales, product, and regional marketing teams to drive integrated execution.
MINIMUM REQUIREMENTS
- 5 to 7 years of experience in B2B (industry/segment marketing, product marketing, demand gen, Market analyst, or MarCom), ideally in industrial/engineering/manufacturing sectors.
- Strong ability to interpret market data, analyze trends, and provide actionable insights. Comfortable with market research, competitor tracking, and insight-driven marketing execution.
- Excellent written and verbal communication skills for effective collaboration and reporting.
- Basic knowledge of Microsoft Office Suite (Excel, PowerPoint, Word); familiarity with digital marketing tools is a plus.
- Strong project management and stakeholder coordination skills.
- Proven experience executing events/exhibitions and developing sales enablement materials.
