Job Summary
We are seeking a strategic and results driven marketing leader to spearhead integrated marketing efforts for the Manufacturing Logistics Energy and Utilities MLEU vertical in EMEA region. This role will be responsible for shaping and executing marketing strategies that drive brand growth client engagement and revenue impact. The Industry Marketing Lead will collaborate closely with regional Field Marketing teams and deliver high-impact campaigns and programs.
Responsibilities
- Strategic Leadership
- Act as the MLEU marketing advisor to EMEA business and marketing stakeholders
- Define and prioritize marketing strategies aligned with vertical growth objectives
- Lead the development and execution of integrated marketing plans and client campaigns
- Campaign Execution Enablement
- Design and execute multi geo multi channel awareness and lead generation campaigns
- Develop persona profiles and client segmentation strategies
- Create and activate client journeys through research messaging and validation
- Support regional Field Marketing team in effective local activation of integrated campaign
- Establish and track KPIs to measure campaign effectiveness and ROI
- Partnerships and Collaboration
- Design joint marketing initiatives with MLEU technology alliance partners.
- Collaborate across the Marketing ecosystem Corporate Thought Leadership and Regional Field Marketing for right inputs and best outcomes
