Key Responsibilities
Strategy, Planning, and Enablement
- Develop and implement a global Business Media strategy (including social media, SEO, GEO) aligned with communication and marketing goals
- Align and coordinate business media activities across central, business, and country units
- Act as an internal enabler, supporting BUs/SUs with social media and SEO best practices
- Monitor trends and updates on platforms and technologies (e.g., LinkedIn, AI, GEO)
- Support campaign planning for trade fairs, including managing content calendars and planning tools
Content Management and Publishing
- Manage and oversee content creation and publishing from internal stakeholders across relevant platforms (LinkedIn, Instagram, YouTube, X, etc.)
- Coordinate the phase-out of Percolate and introduction of a new publishing tool
- Ensure content quality, brand consistency, and regulatory compliance
Community Engagement and Brand Reputation
- Monitor interactions and support community management in collaboration with Bosch SO
- Serve as the point of contact for business media-related issues, including crisis response, copyright matters, and internal social media behavior
- Manage Bosch Rexroth's Google Business Profile
Analytics and Performance Measurement
- Track performance and develop reports using tools such as Power BI
- Define KPIs, set benchmarks, and optimize strategies based on data insights
- Conduct annual reviews to ensure proper access and compliance on social platforms
Collaboration, Governance, and Training
- Organize and lead monthly business media community calls for BUs, SUs, and relevant stakeholders
- Provide training on business media usage, SEO, and AI-supported workflows
- Coordinate with compliance, legal, and IT security (e.g., embargo topics in cooperation with DC/FTO)
- Support audits and reviews for business media activities across the organization
AI Integration and Workflow Automation
- Drive the integration of Agentic AI workflows using tools such as n8n or Make.com
- Explore the potential of GEO (Generative Engine Optimization) to improve visibility in AI-driven search environments
- Advance the use of AI in content generation, optimization, and process automation
