Illustrator

The Illustrator is responsible for creating original artwork and visual assets that enhance brand storytelling across campaigns, content, and experiences. This role brings ideas to life through custom illustrations, characters, and visual styles that go beyond stock visuals- adding uniqueness and personality to every project.

Illustration & Artwork Creation

• Create original illustrations for campaigns, branding, social media, and marketing materials
• Develop characters, icons, mascots, and custom graphic elements
• Produce illustrations in various styles based on brand and campaign needs

Concept Development

• Collaborate with Creative Directors, Art Directors, and Copywriters to interpret ideas visually
• Contribute to brainstorming and ideation with unique illustration styles
• Translate concepts and scripts into visual storytelling

Design Integration

• Work closely with designers to integrate illustrations into layouts and creatives
• Adapt illustrations across formats (digital, print, motion, experiential)
• Ensure consistency in style, tone, and visual identity

Storyboarding & Visual Narratives

• Assist in creating storyboards for films, animations, and digital content
• Build visual narratives that support campaign storytelling
• Visualize scenes, sequences, and key frames

Style Development

• Develop and maintain illustration styles for different brands
• Experiment with new techniques, trends, and formats
• Build a strong visual language that enhances brand identity
  

• Strong drawing and illustration skills (digital and/or hand-drawn)
• Proficiency in tools like Adobe Illustrator, Photoshop, Procreate, etc.
• Ability to adapt to multiple illustration styles
• Good understanding of composition, color, and storytelling
• Attention to detail and creativity
• Ability to take feedback and iterate quickly

• Bachelor's degree or diploma in Illustration, Fine Arts, Design, or related field
• 2–5 years experience in illustration or related creative roles
• Strong portfolio showcasing diverse illustration styles and applications
  

• Quality and originality of illustrations
• Versatility in styles and adaptability to briefs
• Contribution to creative concepts and storytelling
• Consistency and alignment with brand identity
• Timely delivery of work