Skill required: Delivery - Customer Insights
Designation: I&F Decision Sci Practitioner Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do As part of the Digital Marketing Analytics & Insights team, you will turn digital performance data into actionable insights to support marketing strategy, campaign optimization, tagging governance, and overall digital experience improvement. You will work closely with cross-functional teams to ensure high-quality data, build performance dashboards, and deliver clear analytics outputs across acquisition, conversion, and retention journeys. You will help identify tagging gaps, troubleshoot data issues, and strengthen reporting frameworks across markets. You will also support continuous improvement by standardizing measurement approaches, enhancing reporting processes, and contributing to automation/efficiency initiatives across analytics operations.
What are we looking for
- 58 years of experience in digital analytics, marketing analytics, or performance measurement roles
- Strong hands-on experience with GA4 (or Adobe Analytics) events, parameters, funnels, attribution, exploration
- Solid understanding of tagging, tracking, debugging, UTM governance, GTM/GTM server-side concepts
- Experience analyzing media, CRM, website, and campaign performance to provide insights
- Ability to convert raw data into dashboards, reports, and decision-ready insights
- Strong data storytelling and presentation skills
- Experience with performance measurement metrics across the consumer funnel
- Ability to spot data anomalies, troubleshoot issues, and work with technical teams to resolve gaps
- Strong stakeholder communication skills and experience handling multi-market requests
- Detail-oriented with strong QA practices, documentation rigor, and delivery discipline Good to have skills:
- Working knowledge of Power BI, Looker, Tableau, or similar BI tools
- Exposure to SEO, media platforms, or CRM analytics (Google Search Console, Meta, Salesforce, etc.)
- Experience in A/B testing, experimentation frameworks, or CRO tools (Hotjar, Contentsquare, etc.)
- Familiarity with marketing technology ecosystems and digital performance tools
- Experience in global or regional analytics environments
- Collaborative mindset and strong problem-solving capability Roles and Responsibilities:
- Deliver end-to-end digital marketing analytics across campaigns, websites, CRM, and media
- Conduct tagging audits, troubleshoot tracking issues, validate data flows, and flag inconsistencies in dimensions/variables
- Build dashboards and performance reports using GA4, Power BI, or similar tools
- Translate data into actionable insights to improve campaign ROI, funnel performance, and customer experience
- Conduct detailed data analysis to identify patterns, correlations, and trends across channels and markets
- Collaborate with cross-functional teams to understand data and reporting needs, ensuring alignment to broader business objectives
- Respond to analytics requests and manage day-to-day delivery with accuracy and timeliness
- Maintain data hygiene, documentation, and tagging governance standards
- Support development of standardized KPIs across the acquisition conversion retention funnel
- Collaborate with media, creative, CRM, and web teams to ensure data-driven decision-making
- Conduct regular QA checks across data pipelines, tracking, and reporting frameworks
- Identify and propose improvement opportunities in measurement, reporting, and digital performance processes
- Contribute to continuous improvement through test-and-learn approaches and data-informed decision making
- Research and share digital trends, platform changes (GA4, ad platforms), and new analytics capabilities
- Present insights to stakeholders in a clear, concise, and story-led manner
- Engage confidently with key stakeholders, following Accenture's guiding principles for collaboration and communication
- Demonstrate a critical, innovative, and problem-solving mindset proactively proposing alternative solutions when faced with challenges, roadblocks, or data issues
