Skill required: Delivery - Customer Insight & Marketing Analytics
Designation: I&F Decision Sci Practitioner Assoc Mgr
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We are seeking an experienced and highly skilled CRM Specialist to lead customer and marketing analytics initiatives across global markets. The ideal candidate will bring deep expertise in CRM platforms, data analysis, and marketing performance measurement, along with strong leadership capabilities in managing international clients and cross-functional teams. Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
What are we looking for
- 10-14 years of experience in customer and marketing analytics leadership, with exposure to international clients
- Strong proficiency in SQL, with the ability to write complex queries
- Advanced Excel skills, including formulas, dashboards, and graph creation
- Strong CRM marketing knowledge with the ability to design reporting structures and interpret business requirements effectively
- Experience in Marketing ROI measurement across various channels
- Functional experience across CRM, analytics implementation, campaigns & media, and social media technologies
- Excellent problem-solving skills and keen attention to detail
- Strong communication skills and proven ability to manage client-facing responsibilities
- Ability to connect data insights to strategic business decisions, demonstrating strong business acumen
- Proven experience leading large, globally distributed, and virtual teams
- Ability to work collaboratively in a cross-functional, fast-paced environment with multiple stakeholders
- Working knowledge of Braze or similar CRM engagement platforms
- Intermediate-level skills in Power BI, SQL, R, and Python
- Experience with data visualization tools (Power BI preferred) Roles and Responsibilities:
- Translate business requirements into analytical solutions, dashboards, and performance reports
- Create comprehensive Excel-based/Power BI/Looker reports, including advanced formulas, dashboards, and visualizations
- Leverage SQL to extract, manipulate, and analyze data to support CRM and marketing initiatives
- Utilize CRM and marketing platforms (preferably Braze) to support campaign execution and customer lifecycle programs
- Measure and analyze marketing ROI using industry-standard techniques and methodologies
- Provide strategic insights and recommendations based on data, connecting analytics to business decisions
- Collaborate with cross-functional teamsincluding delivery leads, account management, and operational excellence teamsacross a global network
- Manage client-facing communication, ensuring clarity, accuracy, and alignment with business objectives
- Lead virtual teams and work with multiple stakeholders to ensure timely and high-quality delivery of analytics solutions
- Support analytics implementation across CRM, campaigns, media, and social platforms
