Human Resources Manager (Employee Experience & Early Life)

About Affinity

Affinity is pioneering new frontiers in AdTech; developing solutions that push past today's limits and open new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touch-points. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens opportunities beyond the walled gardens.

About the role

To design and deliver an exceptional early life journey from the point of offer acceptance to

confirmation, establishing a strong sense of belonging, culture alignment, and engagement. The

role also plays a key part in building Affinity Global's employer brand and employee advocacy

through internal programs and external platforms.

Stakeholder Group & Span

This role serves as the first true touchpoint of the Affinity experience for new hires and is a vital

link between Talent Acquisition and HRBPs. It covers the pre-onboarding, onboarding, induction,

and early engagement phase while also shaping how the employer brand is perceived by the

market.

Core Responsibilities

Pre-Joining & Offer-to-Join Experience

• Manage soft handovers from Talent Acquisition once offers are accepted

• Design structured pre-joining communication journeys (emails, calls, nudges)

• Build a dashboard to track drop-off risks and early signals of disengagement

• Manage buddy assignments, welcome kits, and readiness protocols

Onboarding & Induction

• Own the India onboarding process end-to-end including scheduling, delivery, and

feedback

• Partner with HR Ops and Admin to ensure smooth joining, documentation, ID cards etc

• Own the Day 0 experience, design, present, and refine the induction deck

• Lead post-induction survey rollout, extract insights, and lead improvements

• Coordinate with stakeholders to ensure system, seat allocation, IT, and cultural readiness

Engagement During First 90 Days

• Anchor engagement surveys at 30, 60, and 90 days, analytics, action planning, and

presentation to leadership

• Collaborate with HRBPs to identify and action any friction points during the early lifecycle

• Ensure smooth handoff to respective HRBP post-confirmation

Culture & Experience Programs

• Plan, publish, and execute quarterly engagement calendar for all India teams

• Drive R&R programs, birthday celebrations and other events within defined budgets

• Co-own Annual Offsite planning and execution (in partnership with HR Ops & Finance)

• Lead idea generation and partner with cross-teams for engagement initiatives

• Own the feedback mechanism, loop and publish impact in quarterly/half yearly reports

Employer Brand & External Perception

• Affinity's Voice: Manage & respond to reviews on Glassdoor and Ambition Box.

• Drive proactive reputation-building by encouraging reviews from satisfied employees at

key milestones (90 days, employee engagement, anniversaries etc.)

• Coordinate with Marketing to support Employer Branding initiatives & storylines

• Contribute content and data points for posts about culture, DEI, events & team highlights

WeWork Relationship Management

• Serve as HR's liaison for non-commercial engagement with WeWork

• Manage seat planning, allocations, and feedback for joiners in coordination with HRBPs

Key Success Metrics

• Offer-to-Join Ratio (>90%)

• 90-Day Attrition Tracking and Reduction

• Onboarding Satisfaction Score (Survey-based)

• Completion Rate of 30/60/90 Day Surveys & Feedback Loops

• Monthly Engagement Event Delivery vs Plan

• Budget Utilization

• Annual Offsite Feedback & Execution Rating

Key Requirements

• Currently managing HC of 500+ in a HR Manager/ Employee Exp Manager capacity

• 8+ Years in Employee Experience & Employee Engagement Roles

• Experience in Managing C-suite Stakeholders

• Ability to work in a fast paced large HR team (20+ Team members)

• Ability to plan & organise Employee Events and Engagement Activities

• Experience within large Tech, Ad-tech, Fintech or SaaS tech is essential