We're looking for a creative and culturally aware Hospitality / Food Copywriter to develop compelling written content across restaurant brands, hospitality experiences, food campaigns and digital platforms. The ideal candidate has a strong understanding of food, dining culture, storytelling and social media-led communication, with the ability to translate culinary experiences into engaging, brand-led narratives.
This role will work closely with marketing, design, chefs, operations and social teams to shape how the brand communicates across all touchpoints.
Location/ Job Details
This is a full-time Mumbai-based (Bandra West),
Work-from-the-Office ONLY (Monday-Saturday) opportunity.
Being a MUMBAI RESIDENT is mandatory.
Experience
Someone with 1-3 years in a creative role with a portfolio that explicitly showcases work for luxury, premium alco-bev, beauty, fashion, or hospitality brands. You must demonstrate a clear understanding of aspirational storytelling.
Key Responsibilities (KRAs)
- Develop engaging copy for menus, campaigns, websites, social media, newsletters, press notes and brand communications
- Write food-led storytelling content, including features, interviews, chef narratives, launches and experiential concepts
- Create compelling product descriptions, promotional campaigns and hospitality-led marketing collateral
- Collaborate with chefs, creative teams and marketing stakeholders to translate culinary ideas into consumer-facing communication
- Support content strategy for social media, digital campaigns and brand partnerships
- Assist in ideation and naming for dishes, concepts, events and campaigns
- Work closely with PR and media teams on launches, editorial features and storytelling opportunities
- Ensure all copy is accurate, grammatically strong, on-brand and delivered within timelines
Desired Skills & Experience
- Strong writing, editing and storytelling ability
- Passion for food, restaurants, hospitality and culture
- Understanding of digital content, social media and audience engagement
- Ability to simplify and elevate culinary communication for varied audiences
- Strong organisational and time-management skills
- Experience in hospitality, food media, lifestyle publishing, branding or content creation preferred
- Familiarity with luxury, lifestyle and culturally driven brands is an advantage
- Ability to work in a fast-paced, collaborative environment
Preferred Background
- Experience in food writing, hospitality marketing, journalism, content creation or copywriting
- Portfolio of published articles, campaigns, social content or brand writing preferred
- Understanding of contemporary food culture, dining trends and hospitality storytelling
