Hospital Marketing Manager

Job Title: Marketing Manager – Eye Hospital

Industry: Healthcare / Eye Care

Location: Delhi NCR

Department: Marketing / Business Development

Reporting To: Director / Business Head

Job Summary

The Marketing Manager will be responsible for planning and executing marketing strategies to promote the hospital's eye care services, increase patient footfall, and strengthen the hospital's brand presence. The role includes managing both online and offline marketing activities, community outreach programs, and collaborations with corporates and institutions.

Key Responsibilities

Develop and implement marketing strategies to promote hospital services and increase patient engagement.

Plan and execute digital marketing campaigns including social media, Google ads, and website promotions.

Manage offline marketing activities such as health camps, eye screening programs, and community awareness campaigns.

Build partnerships with corporates, schools, NGOs, and local organizations for eye check-up camps.

Coordinate with doctors and departments to promote specialized treatments and services.

Monitor marketing campaigns and analyze ROI and patient conversion rates.

Manage relationships with marketing agencies, vendors, and media partners.

Organize health awareness events, seminars, and CSR activities.

Oversee branding, promotional materials, and hospital communication.

Conduct market research to understand competitors and patient needs.

Required Skills

Strong marketing strategy and campaign management skills

Knowledge of digital marketing and healthcare promotion

Good communication and relationship management skills

Ability to plan and execute health camps and community programs

Analytical skills to measure campaign performance and patient acquisition

Qualifications

Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related field

MBA in Marketing / Healthcare Management preferred

Experience

4–8 years of experience in hospital marketing or healthcare marketing

Experience in eye hospital or healthcare sector preferred

Key Performance Indicators (KPIs)

Number of health camps and outreach programs conducted

Brand awareness and lead generation

Increase in revenue from marketing initiatives

Interested candidates can even drop their resumes on [Confidential Information]/ 9718011146