HoneyGlow Editor & Audience Lead (Women's Health & Wellness Media)

We're launching a new wellness media brand for women who are tired of fake gurus and we're looking for the editor who'll build it.

About HoneyGlow

HoneyGlow is the new sister brand of The Honeycombers, Singapore's much-loved lifestyle guide. Our mission: decode health, wellness, beauty and longevity for women aged 30–55 — backed by real experts and real science. No fluff. No selling disguised as education. Our audience told us their #1 frustration is self-proclaimed experts with no qualifications; we're the antidote.

This isn't a job maintaining an established publication. It's a rare chance to launch one, with the backing, audience and commercial engine of a media company that's been trusted in Singapore for over 17 years.

The role

You'll own HoneyGlow's editorial voice, and you'll be measured on one thing above all: growing our audience and community across the website, Instagram, TikTok and Substack — so the brand can be commercialised.

You will:

• Decide what HoneyGlow covers: trending, timely topics that answer the questions women are actually asking about hormones, gut health, skin, longevity, stress and sleep
• Keep your finger on the pulse of health, wellness and beauty — and get our take published while it's still the conversation
• Write articles yourself in our voice (your very well-read best friend: smart, warm, occasionally cheeky, always evidence-backed)
• Commission and edit freelance writers and credentialed expert contributors — doctors, nutritionists, dermatologists
• Direct our social media intern and set the content strategy for Instagram and TikTok: expert Reels, save-worthy carousels, myth-busters
• Grow our Substack newsletter and help turn our events into thriving, real-world community
• Work with our commercial team on sponsored content that's educational first and never feels like an ad

You

• An editor or senior writer in health, wellness, beauty or lifestyle media with receipts: you've grown an audience on a website, a social account or a newsletter, and you can show us the numbers
• Fluent in how audiences are built. SEO and search intent, social algorithms, hooks, newsletter growth
• Able to translate real research into prose women actually want to read, without dumbing it down
• Plugged into wellness culture and opinionated about what's legit vs what's hype
• Commercially minded: you get that an engaged, trusting audience is the business
• Based in Singapore

Why you'll love it

You'll shape a brand from day one — the voice, the topics, the community — with a survey-validated audience hungry for it, an expert network already forming, and events on the calendar. Your work won't disappear into a content mill; it'll build something with your fingerprints on it.

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