Hiring For Social Media Marketing with Leading F&B

Role Overview:

The Social Media Executive is responsible for managing the company's social media presence by creating, curating, and scheduling content aligned with brand messaging. This role includes performance tracking, audience engagement, ad creation, and ensuring secure handling of account credentials, while maintaining visual and messaging consistency across all platforms.

Key Responsibilities:

Social Media Management

• Manage daily operations of all social media accounts across platforms
• Ensure consistency of messaging, tone, and brand values in all content
• Maintain a secure and updated database of login credentials

Content Creation & Optimization

• Create engaging and platform-specific content for the target audience
• Repurpose and optimize content to suit the format and audience of each platform
• Develop eye-catching social media graphics that align with brand aesthetics

Scheduling & Publishing

• Plan and schedule content releases at optimal times for maximum reach and engagement
• Ensure timely posting across channels using scheduling tools

Performance Tracking & Analytics

• Monitor user engagement and key metrics across all platforms
• Analyze performance to generate insights and adjust content strategies accordingly

Advertising & Campaigns

• Create and manage paid social media advertising campaigns
• Target and retarget audiences effectively to meet campaign goals