Role and key responsibilities:
- Organic social content
- Develop and curate high-impact, engaging content that strengthens Firstsource's reputation across key strategic pillars
- Ensure all social media content aligns with organizational messages, business objectives and builds a strong narrative for the brand
- Partner with cross-functional internal stakeholders to identify and build relevant, impactful, and engaging content
- Collaborate with the design team to ideate and create visual communication that engages the audiences and effectively delivers the message
- Employee & Leadership Advocacy
- Build a strong employee advocacy program to amplify key initiatives and company culture.
- Support leadership advocacy through tailored content strategies
- Monitor and optimize employee-generated content for continuous impact and engagement
- Analysis and reporting
- Developing regular reports on social media performance and presence
- Recommending action basis insights/trends and best practices
- Lead ORM reporting and response process
- Recruitment marketing
- Act as a strategic business partner to the HR team, supporting on all recruitment marketing related initiatives, across firstAlum (Alumni Network), LinkedIn Life, Glassdoor, Indeed, etc.
- Develop and execute a compelling employer brand strategy on social media to showcase Firstsource as a great place to work.
- Regularly assess and refine content to ensure messaging stays fresh, relevant, and aligned with employer brand goals.
- Stay up to date with recruitment marketing trends, employer branding innovations, and industry best practices.
- Conduct competitive analysis to ensure Firstsource remains a top employer of choice on digital platforms.
Skills and experience:
- 8 years of experience in communications, and content development, with proven experience in managing social media for a brand
- Strong knowledge of branding, content strategy and corporate communications in a global setting
- Exceptional communication skills in English (written and verbal)
- Ability to develop and execute creative, strategic, and data-driven social media campaigns
- Experience working in a fast-paced, dynamic environment, with virtual teams across time zones and locations
- Strong stakeholder management and collaboration skills
- Detail-oriented with a process-driven approach to documentation and execution.
- Ability to adapt messaging for different platforms and audiences.
- Ability to come up with creative, innovative ways to build interest and engagement across audiences
