Job Description
Title:HEAD MARKETING LATAM Regional Marketing Role (General Manager)
Location: Hyderabad
Reports to: AVP Global Marketing
Key Responsibilities:
Strategic Leadership:
Develop and implement strategies to enter and strengthen Brand and Therapy presence in LATAM markets.
Identify growth opportunities across key markets Brazil, Mexico, Colombia, Guatemala, Peru etc.
Plan 5-year growth plan for Rx channel for LATAM.
Lead annual marketing planning, forecasting, and budget management.
Brand & Portfolio Management:
Oversee product strategy, positioning, messaging, and campaigns across LATAM.
Institutionalize new product launch excellence framework and drive execution
Ideate and select new products to be introduced in the market to strengthen therapy presence and portfolio offering.
Collaborate with cross-functional teams to align product strategy and portfolio initiatives.
Commercial & Market Development
Partner closely with Sales, Market Access and Commercial Excellence teams to
support revenue growth and promotional effectiveness.
Track and improve brand performance, market share and ROI.
Work closely with country teams to build KOLs, participation in key conferences and scientific dissemination of knowledge.
Drive digital adoption, apply appropriate channels for planning and promotion
Market Research and Analysis:
Conduct comprehensive market research to understand customer decision journey and plan appropriate marketing interventions.
Analyse market trends, competitive intelligence, and customer insights.
Utilize data-driven insights to drive growth and decision-making processes.
People management and Development:
Lead and develop a diverse team to achieve excellence in brand management and sales.
Foster a culture of innovation, collaboration, and continuous improvement.
Qualifications & Experience:
A master's degree in business administration
18+ years of experience in Marketing (or) sales and marketing in leading pharmaceutical companies.
Therapy knowledge of Oncology, Cardio metabolism and international experience is an added advantage.
